Cart opens, the spreadsheet has its best week of the year, cart closes — and then four months of silence. You do not have a revenue problem, you have a calendar problem. We take the one launch that already converted and turn it into an evergreen engine that sells every week, with every funnel stage, refund and upsell measured separately.
Evergreen Build // ECOM TECH
Aggregate figures across managed course accounts. Individual results vary with offer, price, market and budget, and nothing on this page is a guarantee of income.
Six patterns we find in almost every course business before we touch a single dollar of ad spend.
Two launches, two spikes, and ten months of a flat line in between. Revenue that arrives in events cannot be forecast, cannot be staffed and cannot be reinvested, so every quarter starts from zero again.
Cart conversion is the only number most sellers can quote. Registration rate, show rate and watch-through are three separate leaks upstream, and the one you never measure is usually the one costing the most.
A twelve percent refund rate plus chargebacks turns a healthy looking return into break-even, because every refunded sale already paid full price for its traffic. Nobody prices that in until the statement arrives.
Completion is not a customer-success nicety, it is your proof supply. A course students abandon in module two produces no results, no screenshots and no testimonials — so the next launch has nothing new to sell with.
You kill campaigns on day-three numbers while the real payback sits in the order bump, the upsell and the next cohort. Judging spend on one week guarantees you switch off the traffic that would have paid you twice.
One presentation converted once, and it has never been rebuilt, split-tested or automated since. It runs live because nobody made it evergreen, which means your income depends on you being available.
We do not rewrite your curriculum for fun. We install the parts that move money, then we run them with you.
We instrument every stage as its own number: ad to registration, registration to show, show to watch-through, watch-through to cart, cart to paid. You stop guessing which part of the funnel is broken because the leak has a name.
One price point cannot carry paid acquisition. We build the ladder around your core program — order bump, immediate upsell, payment plan, premium tier — so the value of a buyer is wide enough to outbid everyone else.
The webinar, VSL or challenge that already converted becomes an always-on asset: automated registration, honest replay windows, real deadline logic and a buyer flow that runs on a Tuesday in February without you.
Meta and YouTube buying measured against payback across the bump, the upsell and the next cohort, not launch-week return. We set the window with you in advance, then hold spend to it every single day.
The cheapest revenue you will ever find is the revenue you stop giving back. We redesign the refund window, the guarantee wording, the first seventy-two hours of onboarding and the dispute response that follows.
We pace the curriculum so students actually finish, then capture their milestones as they happen. Completion produces results, results produce testimonials, and testimonials become the creative for the next cohort.
Aggregate figures across managed course accounts. Individual results vary with offer, price, market and budget, and nothing here is a guarantee of income.
Look at the refund line. Pulling returns from roughly eleven percent down under five did more for profit than any bid strategy we deployed, because a refunded sale has already paid full price for its traffic and takes the testimonial with it on the way out.
No six-month discovery phase. We diagnose fast, rebuild fast, then spend the rest of the time compounding.
We pull your last twelve months of launches, checkout data, refund and chargeback logs and platform completion reports. You leave with a stage-by-stage model of where the money leaves and what a student is really worth.
Price, order bump, upsell, payment plan and refund window get reconstructed until one buyer is worth enough to survive cold traffic. Anything that cannot clear the payback target does not get media behind it.
The presentation that already sold becomes an automated funnel with real deadlines, replay logic and a weekly enrollment rhythm. This is the moment your revenue stops depending on you being in a live room.
Cold traffic goes live with tracking on every stage. We start small, kill weak angles quickly, then scale winners against the payback window you approved rather than a launch-week number that lies to you.
Weekly funnel reviews, monthly creative refreshes, quarterly curriculum work. Completion feeds testimonials, testimonials feed acquisition, and the back-end offer turns each cohort into the budget for the next one.
Shared with permission. Figures describe their own businesses, results vary, and nothing here is a guarantee of income.
My show rate was thirty-one percent and I had never once looked at it. Fixing the reminder sequence and the registration promise doubled the number of people in the room, and the same webinar suddenly paid for cold traffic. I had spent two years blaming my close.
Two launches a year, then nothing. They turned my best webinar into an evergreen funnel and by month five most of my revenue was coming in on weeks when I did absolutely no promotion. The first quiet month that still paid me was genuinely emotional.
They rebuilt my onboarding before they touched my ads, which annoyed me at the time. Refunds fell from thirteen percent to under five, completion nearly doubled, and for the first time I had enough finished students to fill a launch with real testimonials.
Ad spend is separate and always stays in your accounts. Every engagement starts with an application.
The diagnostic. You leave knowing exactly which funnel stage is costing you the most and what a student is worth after refunds.
Autopsy plus execution. We rebuild the offer, automate the funnel that already converted and buy traffic against real payback.
For sellers past proof who need volume: multiple cohorts, a back-end offer and a proof pipeline running as a system.
Anything we did not cover, ask us on WhatsApp. A human answers, usually within a few hours.
The Launch Autopsy is a flat $2,900 one-time engagement delivered in twelve business days. The Evergreen Engine is $8,500 per month with a 90-day minimum, because rebuilding a funnel and letting paid traffic mature takes at least one full cycle. Cohort Scale Partnerships start at $18,000 per month, combining a retainer with a performance component tied to tracked revenue net of refunds. Ad spend is always separate, always billed to your own accounts, and never marked up by us. Most sellers start with the autopsy so they can see the funnel-stage numbers and the evergreen plan before committing to a retainer. If the autopsy says we are the wrong fit, we tell you and you keep the document.
It works, but slower and with a different first move. If you have no list and no following, we cannot lean on warm traffic to validate the offer, so the first thirty days go into a cold-traffic registration test: a small budget, a handful of hooks and a single webinar promise, measured on cost per registrant and cost per buyer. That tells us whether the market wants this at your price before you build a curriculum around it. Sellers arriving with two thousand engaged subscribers and one profitable launch move considerably faster, because the proof already exists and our job is turning it into a machine rather than finding it.
We keep it and put an engine under it. A course that already converted once is the most valuable asset in the account, because the promise, the price and the proof have been tested with real money. We do not rewrite your curriculum for the sake of it. We instrument the funnel it sold through, find which stage leaks, rebuild the order bump and upsell so the payback window widens, then convert the launch mechanism into something that runs every week instead of twice a year. Where we do touch content is completion: pacing, module length, first-win placement and onboarding, because finished students produce the testimonials your next cohort needs.
Plan on $5,000 to $8,000 per month in media once the evergreen funnel is live. Course funnels need enough registrations per week to read show rate, watch-through and cart conversion as separate numbers, and below roughly $4,000 those stages blur into noise you cannot act on. We would rather delay spend than buy opinions. During the autopsy and rebuild phase you often spend nothing at all, which is why sellers with tight cash start there. Spend sits in your own ad account, we scale it in steps you approve, and we judge it on payback across the bump, the upsell and the next cohort rather than launch-week return.
You own all of it, without exception. Ad accounts, course platform, email platform, checkout, domains, pixels and the student roster are created or kept under your ownership, with our team added as users. Student data never moves into a system we control, and we do not export it. If the engagement ends, you keep the evergreen funnel, the webinar assets, the email sequences, the onboarding flows, the dashboards and every historical number, and we hand over written documentation instead of holding logins hostage. The whole point of this build is that you stop depending on someone else to sell your course, and that includes us.
Funnel-stage fixes move first. Registration pages, show-rate sequences and cart mechanics usually shift inside three to four weeks because they are conversion problems with known levers. The evergreen funnel typically goes live between weeks five and eight, then needs two to three weeks of paid traffic before the numbers stabilize enough to trust. Refund-rate and completion-rate improvements are the slow ones: they depend on students moving through onboarding and hitting a first win, so the honest read is sixty to ninety days after the new cohort starts. Compounding shows up in the second quarter, when completion feeds testimonials and testimonials feed acquisition. Results vary by offer, price, market and budget, and nothing here is a guarantee of income.
We do not guarantee revenue, and anyone who does is selling you a story. What we do commit to is scope, cadence and reporting: the deliverables in your tier, a weekly review of the funnel-stage numbers, and a written call if we think the engagement should stop. Our own fees follow the published refund policy, and the autopsy is delivered as a document you keep regardless of what you decide next. Your students are a separate question and one we take seriously: refund window length, guarantee wording, onboarding speed and chargeback handling are part of the build, because a generous promise you can actually honor costs less than a defensive one that triggers disputes.
You send the application on this page and we review it within two business days, because we only take a small number of course accounts each month. If it looks like a fit, we send a call invite plus a short access list: course platform analytics, checkout and refund reports, email platform, ad accounts and the numbers from your last two launches. The autopsy starts the week after that call and lands as a written document with the funnel-stage model, the refund and completion picture and a costed evergreen plan inside twelve business days. Then you decide whether to run the build with us. Nobody gets pushed into a retainer they are not ready for.
Limited course accounts each month. Applications are reviewed within two business days.
We read every course application by hand. Expect a reply from a strategist within two business days — if you want to move faster, message us on WhatsApp with your last launch numbers and reference your name.
You already proved people will buy this. Let us build the engine that sells it on the quiet weeks too — with every stage, refund and upsell on a number you can check.
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